Ads Business Manager App

Ads Business Manager App is a focused campaign lifecycle desk. See featured lanes in a snap carousel, move work through a four-stage pipeline, and scan creative variants on a fatigue heatmap mosaic. The Pivot tab highlights return ratio and pivot scores on live lanes. Pipeline organizes campaigns into Drafting, Running, Cooling, and Scaling columns. Mosaic surfaces variant fatigue bands so you know what to rotate. Briefs deliver editorial playbook tips for rotation, pacing, and creative refresh. Ideal for performance marketers, agency buyers, and growth leads who want a clean local workspace for campaign structure and creative health—without signing into another dashboard.